I think we aim to be a little more gourmet and offer a higher quality product. Doc’s of the Bay is trying to be straight-up American food done as well as possible for a reasonable price.
We see ourselves as part of a second wave of food trucks serving a different, full variety of foods as compared with the traditional food trucks, which tend to offer ethnic foods, like tacos or falafel, at least here in San Francisco. How is Doc’s of the Bay different from other food trucks? The sister of a friend came up with “Doc’s of The Bay,” which is perfect because we’re in the Bay Area. He represents the values that we aspire to represent as well. “Doc” is the name of one of our favorite fictional characters, the protagonist in Cannery Row by John Steinbeck. We knew we wanted to use a fictionalized human being’s name, and we were looking for a name that would conjure up the feeling of Americana. We had an ongoing debate for about 2 months, and we asked everyone we know for suggestions. Where did the name Doc’s of the Bay come from?
Zac and his team are over two-thirds of the way towards reaching their goal of $3,073 to launch their food truck business in San Francisco, with just over a month left in the campaign.
#Indiegogo smalland driver#
Today we’re checking in with Zac Silverman, Chairman of the Joint Chiefs of Staff, Secretary and Truck Driver for Doc’s of the Bay Food Truck. Launching a campaign on IndieGoGo is a powerful way to raise funds for your business and also to learn about your target market, gain valuable feedback for your business, and build up your community - before you’ve even launched!
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